Popunder ads have become popular in adult advertising, offering a unique way to connect with engaged audiences. Popunders differ from traditional ad formats by operating subtly in the background, capturing the user’s attention only after they finish their primary browsing activity. This strategic approach makes them a highly noticeable and effective tool for driving conversions.
What Are Popunder Ads?
Popunder ads are online advertisements that open in a new window or tab behind your current browser window. Whereas pop-up ads appear in front of your content, popunders stay hidden until you close or minimize your main window, making them less intrusive but still highly visible.
Popunder ads are widely used in adult advertising because they remain on the user’s screen after viewing their primary content. This ensures sustained visibility and increases the chances of user engagement.
Types of Ads in This Category
It is important to understand that popunder ads encompass several similar formats. Each publisher determines the specific type of ad interaction for their website. Here’s a breakdown of the main formats:
- Popunder: Opens behind the main window; visible when the current window is closed.
- Popup: Opens in front of the main window; immediately grabs attention.
- Tabunder: Opens a new tab behind the current one.
- Tabup: Opens a new tab in front of the current one.
Immediate Engagement
Popunder ads guarantee user interaction by automatically loading behind the main window. When users eventually close or switch windows, they encounter the ad, which captures attention without disrupting their initial browsing experience.
CPM as a Standard Model
Popunder campaigns typically use the CPM (Cost Per Mille) pricing model, where advertisers pay for every 1,000 impressions. Since every impression with a popunder ad equates to direct user engagement, CPM provides a straightforward budgeting approach.
Role in Adult Traffic
Traforama is a direct deals platform that connects advertisers with premium publishers in the adult industry. Traforama grants access to high-quality popunder inventory by facilitating direct codes on partner sites. This allows advertisers to achieve sustained visibility and engagement in a competitive market.
How Popunder Ads Capture Attention in Adult Traffic
High Visibility and Recall
Popunder ads make use of “delayed visibility.” Because they appear after the user has closed their main browsing window, the ads are encountered when users are less distracted. This timing can increase retention and engagement, as the ad has the user’s full attention.
Conversion Potential in the Adult Niche
In the adult industry, user engagement often happens impulsively. Popunder ads work well here because they present opportunities for immediate action when the user is most receptive. The high visibility and engagement rates translate into better conversion potential.
Types of Products That Benefit
Traforama’s inventory is particularly suitable for adult-focused popunder ads that are strategically placed to attract and retain interest in products such as:
- Dating Platforms
- Subscriptions Offers
- Free Tubes
- Webcam Sites
- Adult enhancement (Nutra)
- Gambling and Gaming
Industry Insights
Studies show that popunder ads in the adult sector often yield high conversion rates. Their discrete nature and timing align well with user behavior in this niche. Popunder ads address these concerns by staying out of view until the user is ready to engage.
Cost Models for Popunder Traffic: CPM by Geo
Regional Performance Metrics
Certain geographic regions (geos) perform better in terms of engagement and conversion rates. Advertisers can adjust their campaigns by selecting regions with higher performance metrics, thereby improving their ROI.
Geo-Based Pricing Data for Popunder Ads
CPM rates can vary significantly across different regions. Here’s a comparative overview:
| POPUNDER | MINIMUM CPM, $ | AVERAGE CPM, $ |
| China | $0,50 | $1,75 |
| United States | $1,00 | $1,51 |
| United Kingdom | $1,00 | $1,25 |
| Germany | $1,00 | $1,21 |
| Italy | $1,00 | $1,21 |
| Thailand | $0,40 | $1,19 |
| France | $1,00 | $1,18 |
| Japan | $0,50 | $1,17 |
| Canada | $1,00 | $1,13 |
| Republic of Korea | $0,50 | $0,96 |
| Brazil | $0,30 | $0,90 |
| Turkey | $0,10 | $0,56 |
| India | $0,10 | $0,43 |
| Egypt | $0,10 | $0,38 |
| Indonesia | $0,20 | $0,35 |
Top-Performing Platforms
Selecting the right platform is vital to maximizing popunder ad performance. Below is a list of Traforama’s top-performing platforms with their global rank and main advantages:
- Analdin.com
- Global Rank: 2,516
- Monthly Visitors: 23.4 million
- Categories: Adult-all, aggressive, friendly
- Advantages for Advertisers: Analdin.com offers a high global rank and substantial monthly traffic, providing advertisers with extensive reach in the adult entertainment sector. The site supports both aggressive and friendly advertising formats, allowing for flexible campaign strategies to engage a wide audience.
- Faptor.com
- Global Rank: 4,909
- Monthly Visitors: 12.3 million
- Categories: Adult-all, friendly
- Advantages for Advertisers: With over 12 million monthly visitors, Faptor.com presents a significant opportunity for advertisers targeting the adult-all category. The friendly advertising environment is suitable for brands looking to engage users without overly aggressive tactics.
- XXXDan.com
- Global Rank: 4,253
- Monthly Visitors: 14.5 million
- Categories: Adult-all, adult-gay, adult-trans, friendly
- Advantages for Advertisers: XXXDan.com caters to a diverse audience, including gay and transgender communities. Advertisers can benefit from the site’s inclusive content and advertising approach to reach niche markets.
- JustTheGays.com
- Global Rank: 5,291
- Monthly Visitors: 8.6 million
- Categories: Adult-gay
- Advantages for Advertisers: Specializing in gay adult content, JustTheGays.com allows advertisers to target a specific demographic. The aggressive advertising format can be effective for impactful campaigns aiming for immediate attention.
- SupJav.com
- Global Rank: 422
- Monthly Visitors: 57 million
- Categories: Adult-all
- Advantages for Advertisers: SupJav.com boasts a high global rank and an impressive monthly visitor count, offering extensive exposure. The combination of ad formats provides flexibility in crafting campaigns that suit different marketing objectives.
- Xtits.com
- Global Rank: 2,732
- Monthly Visitors: 20 million
- Categories: Adult-all
- Advantages for Advertisers: Xtits.com provides access to a large audience. It’s ideal for brands seeking high visibility while maintaining a user-friendly approach.
- Faperoni.com
- Global Rank: 6,779
- Monthly Visitors: 8.4 million
- Categories: Adult-all
- Advantages for Advertisers: Faperoni.com offers a mix of advertising options, enabling advertisers to adjust their campaigns. The substantial traffic ensures a wide reach within the adult entertainment audience.
- Xozilla.com
- Global Rank: 2,931
- Monthly Visitors: 19.9 million
- Categories: Adult-all
- Advantages for Advertisers: With nearly 20 million monthly visitors, Xozilla.com provides significant exposure. The site’s flexible ad formats accommodate various campaign styles to engage users effectively.
- HDSex.org
- Global Rank: 1,593
- Monthly Visitors: 31.9 million
- Categories: Adult-all, adult-gay, adult-trans
- Advantages for Advertisers: HDSex.org reaches a diverse audience across multiple adult categories. The high traffic volume and variety of advertising formats make it suitable for advertisers looking to maximize their campaign impact.
- ConXXX.pro
- Global Rank: 12,389
- Monthly Visitors: 5.2 million
- Categories: Adult-all
- Advantages for Advertisers: ConXXX.pro offers targeted access to the adult-all category with aggressive advertising options, ideal for campaigns designed to capture immediate user attention.
- ComicsArmy.com
- Global Rank: 16,650
- Monthly Visitors: 1.5 million
- Categories: Adult-all, adult-cartoon
- Advantages for Advertisers: Specializing in adult cartoon content, ComicsArmy.com allows advertisers to tap into a niche market. The aggressive ad format can help in creating memorable impressions among enthusiasts of adult-themed comics.
- HindiXXX.club
- Global Rank: 12,532
- Monthly Visitors: 4.4 million
- Categories: Adult-all
- Advantages for Advertisers: Focusing on Hindi adult content, HindiXXX.club provides a platform to reach a specific linguistic and cultural audience. The mix of ad formats supports varied advertising strategies.
- Gay.Bingo
- Global Rank: 4,518
- Monthly Visitors: 11.1 million
- Categories: Adult-gay
- Advantages for Advertisers: Gay.Bingo offers access to a significant audience interested in gay adult content. Advertisers can choose between ad formats to best align with their messaging and campaign goals.
- JizzBunker.com
- Global Rank: 4,213
- Monthly Visitors: 15.1 million
- Categories: Adult-all, adult-gay, adult-trans
- Advantages for Advertisers: JizzBunker.com caters to a broad spectrum of adult content categories. The friendly advertising environment is conducive to campaigns aiming for user engagement without aggressive approaches.
- Alarbda.com
- Global Rank: 2,292
- Monthly Visitors: 17.2 million
- Categories: Adult-all
- Advantages for Advertisers: Alarbda.com provides high visibility in the adult-all category with aggressive advertising formats, suitable for campaigns that require strong, attention-grabbing tactics.
- AllPornComic.com
- Global Rank: 1,286
- Monthly Visitors: 24.3 million
- Categories: Adult-all
- Advantages for Advertisers: AllPornComic.com combines a high global rank with a large monthly visitor base. Specializing in adult comic content, it offers advertisers the chance to engage with users interested in this unique niche.
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Launching Campaigns with Traforama
To ensure a successful start for campaigns on the Traforama platform, follow these guidelines:
- Frequency Cap: Set a limit of 1 impression per 24 hours to avoid audience fatigue and maintain engagement levels.
- Domain Lists: For initial testing, use broad domain lists that include regular high-quality sources. This approach provides diverse data to identify the most suitable sources.
- Bid (CPM): Start with the recommended bid for your chosen quality category, e.g., use the price we recommend for your advertising campaign for high-quality sources. If you want to familiarize yourself with the prices before creating an account, you can do so here or ask our managers. Adjust bids based on performance after analyzing results.
- Number of Creatives: Launch with as many different creatives as you have prelandings to test which ones drive the best conversions.
- A/B Testing: Traforama allows users to add multiple creatives with specific targeting into one campaign. Each creative can link to a different landing page, helping you determine which combinations of targeting, creatives, and landing pages perform best.
Advanced Targeting Options
Traforama offers highly detailed targeting settings to refine your audience reach:
- Geography: Target specific countries, regions, or cities.
- Devices and Browsers: Customize campaigns based on device types, browser versions, and operating systems.
- Network and IP: Target by IP range, internet service providers, or connection types.
- User Behavior: Adjust targeting based on user activity patterns or preferences.
Conversion Tracking
Traforama’s conversion tracker helps monitor ROI across campaigns and sources, using real-time data to refine strategies. Below is an overview of traffic source categories based on the quality metrics used in our Marketplace:
- High-Quality Traffic Sources: These include publishers with strong conversion averages, reliable site rankings, visitor-friendly ad experiences, and regularly updated content. Such sources are suited for promoting high-value products such as subscriptions or dating platforms.
- Normal-Quality Traffic Sources: These offer a balance of performance and cost. They work well for campaigns with moderate budgets and can deliver consistent traffic and conversions for a variety of products.
- Low-Quality Traffic Sources: While these may have lower conversion rates, they can be useful for exploratory campaigns or testing new audiences. Sites in this category might still perform well for certain campaigns, so thorough testing is necessary.
The quality ratings on the marketplace are general and provide a starting point for selecting traffic sources. However, some low- or normal-quality sites might work well for specific campaigns, depending on the audience and product. To test thoroughly, we recommend using Traforama’s conversion tracker to:
- Track Conversions: Identify which sources convert well for your ads.
- Refine Campaigns: Create and adjust allow/block lists to focus on high-performing sources and exclude underperforming ones.
- Adjust CPM Bids: Use conversion data to set higher CPMs for better sources and lower CPMs for testing or less-prioritized sources.
By testing systematically with the conversion tracker, advertisers can make the most of their campaigns across all traffic categories.
Matching Sources with Campaign Goals
If you’re unsure which sites to start with, our managers are here to help with your test campaigns. They can recommend the best traffic sources for your region, targeting, and verticals. Here are some general suggestions:
- To align sources with campaign goals, prioritize premium sources with advanced targeting for niche products like dating platforms or video services.
- Opt for volume-based traffic for broad campaigns, such as webcam sites or low-cost subscriptions.
- When targeting specific regions, select sources that perform well in your desired markets, as publishers vary in effectiveness across North America, Asia, and Europe.
Using Campaign Reporting
After collecting data, use the following strategies to improve your campaigns:
- Real-Time Monitoring: Platforms such as Traforama provide real-time data on impressions, clicks, and conversions, allowing quick identification of underperforming sources and reallocation of budgets.
- Segmentation Analysis: Break down performance by device, region, and demographics to refine targeting and connect with the right audience.
- Source Metrics: Review individual sources to identify trends or issues, such as high impressions but low conversions, and adjust creatives or landing pages as needed.
- A/B Testing Results: Analyze which creatives, landing pages, or targeting combinations perform best, and scale those variations for improved results.
- Dynamic Budget Adjustments: Shift budgets to focus on high-performing sources while minimizing spend on low-performing ones.
Pros and Cons of Popunder Ads for Adult Sites
Pros:
- Detailed information: Unlike banners or videos, popunder ads allow advertisers to present extensive information about the product or service on the pre-landing page.
- Guaranteed visibility: Captures attention when users close or switch windows.
- User retention: Users are not distracted from the main site, as the ad opens separately, maintaining their browsing experience.
- Flexible formats: Supports a mix of ad types to increase engagement.
- Higher conversion rates: Popunder ads are highly converting due to their ability to fully engage users on a dedicated pre-landing page.
Cons:
- Higher costs: Popunder ads are more expensive compared to other ad formats but can provide a strong return on investment.
Traforama offers a transparent marketplace with real-time insights and direct communication with publishers. This makes monitoring performance and adjusting campaigns easier, ensuring your investment yields the best possible results.
Buy the best popunder traffic!
Unlock Your Advertising Potential
Ready to increase your ROI with popunder advertising in the adult niche? Register on Traforama today and use our premium inventory and advanced targeting tools.
Remember, popunder ads work best when combined with other formats. To further improve your campaigns, consider exploring additional ad types: Adult Popunder Ads, Adult Banner Ads, and Adult In-video Ads.